New partner edition
2024 Data
Protection Trends
The largest data protection industry report, summarizing information from up to 13,300 organizations over 2020‑2025
1,200 organizations were surveyed on their IT and data protection strategies, including their plans for 2024 and beyond.
We summarized our findings and highlighted the key information that can help you, our partner, best serve your customers and prospects and take advantage of the latest trends, even before they hit the market.
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76%
of organizations have a protection gap
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74%
of organizations protect their Microsoft 365 data
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92%
of organizations will increase their data protection budgets for 2024
Learn how business and IT leaders addressed these issues from shared insights.
Cloud powered
70% of organizations will use cloud‑powered data protection services by 2026
Modernizing backups
54% of organizations expect to change their primary backup solution in 2024
Enterprise backup workloads
17% of IT leaders consider reliability as the most important aspect of enterprise backup
Backup solutions
26% of organizations say improving reliability and success of backups will drive changing their enterprise backup solution in 2024
